Design
Turns a committed outcome into task flows, screen states and the words in them, so someone can build against it, then judges what was built on the real page — in the embedded browser, at a phone's width and a desk's, light and dark.
UI/UX DesignerProduct ManagerContent StrategistDocument Humanizer
Discovery
Assigned to a goal that is still a single sentence.
Product ManagerBusiness AnalystResearcherFacilitatorCriticGeneral Advisor
Engineering
Takes committed work items to verified, reviewed change on a branch: the design decision, the implementation — on the web or on a phone —, the review of the diff, the rewrite that makes it read as a person's, and the security read that goes with it.
ArchitectDeveloperMobile DeveloperCode ReviewerCode HumanizerQA EngineerSecurity Engineer
Go-to-Market
Takes something already delivered to demand and revenue: the positioning, the content that carries it, the channels it runs in, and the pipeline that comes out the other end.
Marketing ManagerContent StrategistSocial Media ManagerPerformance MarketerSales Lead
Launch
The cross-functional crew for shipping day: the release cut and its rollback, the documentation that has to be true on the day and read as a person wrote it, the announcement, and someone named to be on the hook afterwards.
Release ManagerTechnical WriterDocument HumanizerCommunications LeadMarketing ManagerSite Reliability Engineer
Platform & Operations
Owns how work reaches production and what happens to it there: pipelines, environments, release cuts and incidents.
DevOps EngineerSite Reliability EngineerSecurity EngineerRelease Manager
Review Board
The adversarial panel to assign when a decision is expensive or hard to reverse.
CriticRed TeamEvaluatorQA Engineer
Strategy & Finance
Answers whether the thing is worth building and what it should cost.
Business StrategistFinance AnalystBusiness AnalystData AnalystLegal Advisor
Venture
Every phase staffed at once, from the business case to the first customer, so one goal can go end to end with the fewest handoffs and someone sequencing the ones that remain.
Product ManagerProject ManagerBusiness StrategistArchitectDeveloperQA EngineerDevOps EngineerMarketing ManagerSales LeadFinance Analyst